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The Traveling Lens

A place to find branding & photography tips, learn how to elevate your brand, get inspired by other branding sessions, & maybe see a few sprinkles of my travel journey.

Mastering Brand Storytelling: Capturing the 6 Key Elements of Your Journey

Apr 13, 2025

Brand storytelling isn’t just a buzzword—it’s the heartbeat of a strong, memorable brand. It’s what transforms a business from a mere service provider into an experience, a trusted companion, or even a movement. When clients come to me for brand photography, one of the most common questions they ask is, What parts of my brand should I capture to truly tell my story? The answer? Every piece of your brand contributes to your narrative, and knowing what to highlight can ...

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The Authenticity Checklist: Personalized Visual Content Ensures Your Brand Stays True to Its Essence

Sep 04, 2024

In a world overflowing with digital content, staying authentic is more than just a trend; it’s essential for any brand that wants to truly connect with its audience. But how do you ensure that your brand’s authenticity shines through in every interaction, especially when it comes to visuals? The answer lies in personalized visual content. Let’s dive into how you can create imagery that not only reflects your brand’s essence but also resonates deeply with your ...

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6 Key Strategies for Achieving Unforgettable Success Through Brand Consistency

Mar 28, 2024

6 Key Strategies for Achieving Unforgettable Success Through Brand ConsistencyHey friend! Ever feel like your brand is lost in a sea of sameness? Don't worry; we've got your back! In this blog, we're diving into the wonderful world of brand consistency and uncovering six game-changing strategies to help your business shine brighter than ever before.But first, let's take a moment to celebrate one of our amazing clients who truly understands the power of brand consistency. Linda, from Honeycomb ...

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